The Hub Newry

Powering ProductivityA business that reflects you – exploring your strengths

A business that reflects you – exploring your strengths

Navigate and prioritise the you in your business and focus in on your strengths and values in your journey. Delegate, learn the shortcuts and ditch the rest (where you can feasibly do this)!

As a business owner you need to know yourself, where your strengths and skills sets lie, what you like and dislike and where your energies sit in your business. You can effectively structure your business around these areas and then use this guide to fill in the other areas.

“Know Thyself”!

You’re a lawyer, an accountant, a broker, a public relations, marketing or coaching professional, a videographer, a trainer, a…._____________

You’re self-employed – whether by necessity or design.

You are really good at what you do!

You’re resourceful, creative, competent, connected, skilful and enthusiastic – about the thing you do.

But what about the other roles business owners have to play?

Are you good at –

  • Designing your offering or product?
  • Are you charging hourly? Do you offer packages? Do you have distributors, agents or advocates?
  • Serving your clients/customers in an efficient and responsive manner?
  • Is there someone answering complaints & queries when you’re busy? Do you have a system to log, respond, resolve and follow up on questions and queries?
  • Marketing your product of service?
  • Have you defined your customer personas, created a funnel, invested time in developing an email list, newsletter and regular client communication?
  • Managing it all?
  • Are your admin and back office tasks under control? Does it take you days to assemble what you need at year-end? Do you have staff? If so, are you fully compliant with regulatory agencies? Are your insurances in order?


Wait! Did I sign on for all that?

Yes we did!

Now what?

We develop a plan!

But first – we need to get real!


Let’s examine –

  • What are my strengths and skill sets?
  • Which of these functions do I adore? Abhor?
  • What’s the best time of day for me to work?
  • What is the relative value of my time?


Strengths and skill sets –

You know you’re good at what you do – that’s why and how you started your business. But do you put the awareness to practical use?

Do you have language to describe how you work and interact with others?

Any of these three tools may help you articulate and embrace what you already know about yourself – The Kolbe IndexThe Enneagram and The Myers-Briggs.

All three are indicators of personality types – your way of being in the world.

Please don’t call them tests! There are no good or bad types, just types better suited than others to various tasks of daily living and in business.

Honouring our gifts and having language to understand our differences – can validate a decision to team up with a partner, off-load or outsource specific tasks and chores – in service of bringing a less harried and hassled version of ourselves to our clients.

At the very least – we can avoid doing them at our low energy times of the day!


Functions I like or could really do without –

Success lies at the intersection of an excellent product/service delivery and complete customer satisfaction.

Once you’ve understood and embraced what you are great at – and what tasks you deliver well enough – but with considerable effort, you can begin to streamline your processes.

If you’re right handed – think of the extra concentration, effort and energy it takes to write with your left hand or vice-versa.

Is bookkeeping, billing or digital media a challenge? Whichever it is – it’s likely consistent with your personality or instinctive way of doing things. Don’t judge it! Accept it.


If outsourcing the work isn’t feasible…

Choose to tackle the task at a higher energy time of the day!

You don’t just have a personality type – you have a chronotype.

Sleep expert and author of The Power of When, Dr. Michael Breus advises that each chronotype affects how much sleep you need, your optimal routine, and what time you’re most productive, among many other factors.

Another indicator – don’t judge it! If you peak in late afternoon or early evening – you’re with only 15% of the population. So don’t worry about getting to unpleasant tasks first-thing-in-the-morning – do then when you’re at your best.

Juggling and prioritising is not one-size-fits-all. Respect your differences and design systems suited to you.


Marketing your product of service –

Marketing is not a Facebook page, Twitter posts or an ad campaign. They’re tactics. Marketing is identifying a strategy that supports the vitality of your business.

Once the strategy is decided – you can implement a system that carries you forward.

We encourage you to embrace a masterclass in marketing strategy with Guy Bucknall

Alongside developing a strategy – there are tools you can put into place to manage tasks and to communicate regularly with your customers and prospects.

The secret is in creating content that is engaging and consistent. There are tools to streamline that process. And plenty of #Go2Pros who can help.


Managing it all –

You’re it! And that’s not a bad thing.

When the entire C-suite of your enterprise – the CEO, CFO, CMO, CTO – is operational, things run smoothly.

That doesn’t mean you have to do every task

Once your strategy is mapped out and you’ve identified your strengths and weaknesses – the rest is manageable.

Your online space can be organised to accommodate a routine. Automated sequences can be established which provide immediate responses to enquiries and customer queries. CRMs, accounting software and email marketing platforms can be fully integrated to simplify your life.

And you don’t have to make a project out of it.

Watch this space!

One day, one step, one task, one system at a time is all you have to consider.

Our experts are here to share their wisdom, perspectives and the experiences of their clients.


Listen in to the experts via our Powering Productivity Podcast

Suzanne is in conversation with the “seasoned pros” sharing their stories and top tips on how to be super productive, flexible and really thrive as a business owner doing what you love doing whilst keeping those energy batteries tiptop!

It’s all about  connecting people, sharing expertise, growing your knowledge, building meaningful relationships and going out there to advocate for each other’s brands. It’s a good way to identifying those experts that you could possibly outsource elements of your work to.
When you build these alliances and collaborations with people that actually get you and your business it’s amazing how much you grow in such an energetic way that really reflects you and your values. People need people!

Keep up to date with the latest tips and articles here


Book a discovery call with Suzanne to learn more on working flexibly and how to help you and your team identify flexible working solutions to keep your batteries tip top. Email her on:






MD & Co Founder

Hi, I'm Suzanne Murdock, The Hub's MD & CoCreator. Aside from being a flex & coworking space owner operator I'm also: ✅ A Certified Coach Mentor Offering Support With Hybrid & Flexible Office Workplace Solutions & Businesses & ✅ Executive, Leadership & SME Business Coach Mentor 💁🏼“I help SME business owners, property owners & flex operators with their hybrid & flexible workplace transformations." A particular focus on regional v city centric workplaces Discover your optimum, flexible working environments & those meaningful connections that bring agility, a sense of belonging & sustain your energy & performance." & 💁🏼"I help SME business owners & FlexSpace owners & operators reach their full potential through executive, leadership & general business coaching & mentoring." Together we can bring you Clarity, Define your Purpose, and set you on your Confident Journey of Endless Possibilities & Sustainable Energy! Who do I work with? ✅Forward thinking SME business owners, property owners & / or flex space operators ready to embrace change. Here's how we can work together: ✅Clarity hours ✅Strategy sessions ✅1-2-1 Coaching & Mentoring Packages Together we can bring a transformational change to you and your business so please get in touch! BOOK A FREE, 15 MINUTES, NO OBLIGATIONS DISCOVERY CALL 😊 Don't go it alone you can reach me by 📧 on or hop over to my 🌐 Keep in touch here 😊:

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