The Hub Newry

Powering ProductivityDon’t go it alone – collaboration & the case for engineering serendipity

Don’t go it alone – collaboration & the case for engineering serendipity

Collaboration and why people need people – following on……part of the #PoweringProductivity series.

 the case for Engineering Serendipity

“We still have no idea how to pursue what former U.S. Defense Secretary Donald Rumsfeld famously described as “unknown unknowns.” … It’s not enough to ask where good ideas come from — we need to rethink how we go about finding them.”

The article refers to laboratories relocating and throwing new collaborations together – and the architectural hoops they’re jumping through to have Silicon Valley campuses maximise “casual collisions of the workforce.”

Here’s what came of such a “casual collision” in a coworking space:

A digital marketer and a website designer take desks in a coworking office.

A tech startup needs some digital marketing help.

The tech founder’s brother-in-law needs a website – and by the way some marketing.

A new business is born – a campaign launched and a Dani Award won – in Year One!

And sometimes the relationships and connections just aren’t all that obvious. And not even immediately fruitful. This collaboration arose from a BizCamp introduction:

An accountant moves into business consultancy


He puts together a team – 3 of the five include a Dublin Engineer, a Newry Coach,
an Antrim Web Designer and a Limerick expert in tender preparations.

It goes nowhere. The accountant disappears into solo consultancy work.

Two years later the Engineer & the Tender Expert win a major contract for a third party

Three years on the Coach & Web Designer launch an AR/VR product for Travel & Tourism


Five years on the referrals among the four continue.

Join us – over lunch – virtually or in person. Tell us what you think you need to know – you just might meet the person you need to know.

So bring your expertise – or your passion for learning to one of the upcoming Thursday Lunch & Learn sessions – Monthly at the Hub Newry or virtually – every week! See our events list

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MD & Co Founder

Hi, I'm Suzanne Murdock, The Hub's MD & CoCreator. Aside from being a flex & coworking space owner operator I'm also: ✅ A Certified Coach Mentor Offering Support With Hybrid & Flexible Office Workplace Solutions & Businesses & ✅ Executive, Leadership & SME Business Coach Mentor 💁🏼“I help SME business owners, property owners & flex operators with their hybrid & flexible workplace transformations." A particular focus on regional v city centric workplaces Discover your optimum, flexible working environments & those meaningful connections that bring agility, a sense of belonging & sustain your energy & performance." & 💁🏼"I help SME business owners & FlexSpace owners & operators reach their full potential through executive, leadership & general business coaching & mentoring." Together we can bring you Clarity, Define your Purpose, and set you on your Confident Journey of Endless Possibilities & Sustainable Energy! Who do I work with? ✅Forward thinking SME business owners, property owners & / or flex space operators ready to embrace change. Here's how we can work together: ✅Clarity hours ✅Strategy sessions ✅1-2-1 Coaching & Mentoring Packages Together we can bring a transformational change to you and your business so please get in touch! BOOK A FREE, 15 MINUTES, NO OBLIGATIONS DISCOVERY CALL 😊 Don't go it alone you can reach me by 📧 on or hop over to my 🌐 Keep in touch here 😊:

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