Collaboration and why people need people – following on……part of the #AskTheExpert series.
the case for Engineering Serendipity
“We still have no idea how to pursue what former U.S. Defense Secretary Donald Rumsfeld famously described as “unknown unknowns.” … It’s not enough to ask where good ideas come from — we need to rethink how we go about finding them.”
The article refers to laboratories relocating and throwing new collaborations together – and the architectural hoops they’re jumping through to have Silicon Valley campuses maximise “casual collisions of the workforce.”
Here’s what came of such a “casual collision” in a coworking space:
A digital marketer and a website designer take desks in a coworking office.
A tech startup needs some digital marketing help.
The tech founder’s brother-in-law needs a website – and by the way some marketing.
A new business is born – a campaign launched and a Dani Award won – in Year One!
And sometimes the relationships and connections just aren’t all that obvious. And not even immediately fruitful. This collaboration arose from a BizCamp introduction:
An accountant moves into business consultancy
He puts together a team – 3 of the five include a Dublin Engineer, a Newry Coach,
an Antrim Web Designer and a Limerick expert in tender preparations.
It goes nowhere. The accountant disappears into solo consultancy work.
Two years later the Engineer & the Tender Expert win a major contract for a third party
Three years on the Coach & Web Designer launch an AR/VR product for Travel & Tourism
Five years on the referrals among the four continue.
Join us – over lunch – virtually or in person. Tell us what you think you need to know – you just might meet the person you need to know.